logo
Blogging

2015 Blog Reader Survey

Posted by John on August 10th, 2015

Happy Monday!

It’s that time of the year again.  Time for me to take the pulse of my readers and make sure that the content I’m creating is keeping you interested and engaged.  If you have ANY feedback whatsoever, now is a great time to let me know.  I’m continuously looking to improve my brand and your opinion genuinely helps me achieve that goal.

Please take a minute or two and complete this survey.

Create your own user feedback survey

Thanks for your feedback!

Posted in Blogging. Tagged in ,

Our New Kitchen Renovation Book is Now Available

Posted by John on June 21st, 2015

Today I’m happy to announce that our new eBook, Renovate Your Kitchen the Smart Way is now available for purchase.  You can check it out at www.KitchenRenovationBook.com.

KitchenRenovationBook.com is our new sales website and kitchen remodeling blog.  I’ll be writing more kitchen remodel focused blog posts over on that site, so be sure to head over and read our blog section.

kitchen renovation book

Here’s the deal with the book…
I wrote this book to help people figure out how to renovate their kitchens.  It’s pretty much a brain dump of everything I know about the renovation process.  It’s not a DIY book in the same sort of style of my blog posts are.  It’s not full of DIY tutorials or How-to’s.  It doesn’t make a bit of difference if you’re handy or not.
As you may or may not know, my goal is to help my readers add value to their houses.  Kitchens and bathrooms are two of the biggest areas where homeowners will invest their time and treasure.  I want to demystify the whole renovation process so you’re in control of your renovation and your budget.
There are three basic packages available for purchase.
1.  The eBook.  The eBook option is a zip file with three different ebook formats for your reading convenience.  There’s a PDF for computer or laptop reading, there’s a Mobi file for reading on your Kindle and there’s an ePub version for reading on an iBooks or other e-reader apps.  You get access to all three versions.
2.  The Kitchen Renovation Starter Package.  For those looking for a little more help with their remodel, I created a few useful tools and put them together in this package.  In addition to the 3 eBook formats, this package includes an Excel file, PDF printables and the audio version of this eBook narrated by me.  The audio version is perfect for those that prefer listening to their books.
The Excel file contains three unique worksheets.  The first is a kitchen renovation cost estimator.  You enter your budget into one block and it calculates how much you can roughly expect to spend on cabinets, countertops, appliances, labor, etc.  There’s also calculators for kitchen countertop sizing and pricing as well as a similar kitchen flooring calculator.
The ebook contains many pages of questions you can ask your general contractor and designer as well as questions you need to answer yourself.  The PDF printable are pre-formatted versions of these questions so you can print them out for convenience.
3.  The Complete Kitchen Renovation Package.  This final package contains everything the middle level package contains, plus it includes an hour long one-on-one Skype session with me.  If you’d just like someone to bounce your kitchen remodel plans off of or discuss some ways to save additional money, this is a great option.  This option is also flexible.  If you prefer, you can break your hour out into several shorter sessions and have guidance throughout your renovation.  Whatever works best for you and your schedule.  Right after you purchase this option, you can schedule your first session.

All of my eBook packages come with a 100% satisfaction guaranteed refund policy.  If you buy the book and think it stinks (you won’t), I’ll give you all of your money back.  No sweat.  No hard feelings.

How many book stores will give you your money back if you don’t like a book you bought?

A couple other things worth noting…

You own the book and all updates or future revisions for life.  When you purchase one of the products, you’re actually buying a membership for life to the KitchenRenovationBook.com website.  You’ll be able to create a username and password to login and download your files.  You’ll have access to those files for as long as I’m around.  If I ever update the ebook, calculators, printables, or whatever, you’ll automatically have access to them.  Free updates for life.

Right now there are three calculators in the Starter Package.  If I decide to add a few more later on, you’ll be able to download those at no additional cost.  You’re good to go.  Maybe I’ll find some typos or expand the book down the road.  Guess what?  You get those updates too.

This is our first product launch ever and I’m very happy with the products.  If you think this book will be helpful to someone you know, please share the link with them.

Actually, do me a favor and pin and share the living crap out of this post!  Thanks!

 

 

Posted in Blogging,Kitchen. Tagged in ,, ,

16 Hometalk Office Remodels

Posted by John on June 4th, 2015

As most of you probably know, our biggest home improvement project over the last year has been our home office remodel.  It took us nearly a year to finish it!!  The good folks over at Hometalk liked it so much that they asked us to curate a collection of our favorite home office makeovers.  You can see that collection, by clicking on this link to be redirected to our Hometalk Home Office Board.

home office makeover

This collection features some home office remodels you may have already seen, but if you haven’t then you need to check them out.  In addition to our own home office remodel, which you can check out here, you may spot Colette’s office makeover from her blog, Moving to the Country.  Colette and I actually have the same courtland model from Ryan Homes so our offices are identical in size.  Her office looks amazing and I’m pretty sure she was able to wrap hers up in well under a few months.

There’s also Chelsea’s office remodel from Two Twenty One.  Pretty much looks like a catalog photo.  Nice!

So head over to our Hometalk Home Office Board and have a look around.  While you’re there, be sure to join their community and follow me.  I don’t post all of my projects on Hometalk, but certainly the biggest and best ones.

That’s all for today!

Make sure you’re signed up for our newsletter.  Big opportunity for our subscribers next week so stay tuned.

R,

John

Posted in Blogging. Tagged in ,, , ,

What I’ve Been Up to

Posted by John on March 16th, 2015

It’s been a couple of weeks since my last blog post and although I haven’t been doing any home improvement work, I’ve been super busy with a different kind of project that I think you’ll appreciate.  Last spring, I started work on my first book!

Over the past few weeks I’ve been lucky enough to find some free time to really wrap that work up and I’m happy to report that I’m just about finished.  I’m expecting to make the book widely available for purchase before May.

Here’s a look at the new cover.



Here’s the details…

The book is a guide on remodeling kitchens and it’s aimed at the handy and the not so handy alike.  If you’ve been a regular reader for the past couple of years you know that I try to explain the detailed process of home improvement whenever possible.  I try to put myself in the shoes of someone who is just starting out.  I’ve tried to take that approach with this book and layout the kitchen renovation process from start to finish.   It reads more like a conversation with me about your kitchen project and that was my intention.

Before you get too excited, it’s not going to be available at Barnes and Nobles or any other store.  I’ve decided to self-publish it and make it available as en ebook.  I’m going to be setting up a separate website for it and I’ll let everyone know when it’s available.  I’m not going to publish it on Amazon either, although I may make it available in the Kindle format.

I plan on giving away several copies in advance to some email subscribers and then launch with an initial discount for a few days.  So if you’re interested in this book, make sure you sign up for the newsletter if you want the discount code when it’s released.

Later this spring I plan on putting together a second book as a companion to this one so stay tuned for that one as well.

It’s been really challenging writing a book with three young children, one of which is a newborn.  Finding time to write a 300 word blog post is one thing.  Finding time to work on a 30,000 word ebook is quite another.

Here’s what else is going on…

I’ve started a Facebook Group where you can post, comment, ask questions and share photos of your projects.  It’s exactly like our Forum Page, but it’s open to everyone.  You just need to click the Join button and as soon as I approve you, you’re good to go.  It’s a bit more user friendly than our Forums Page so I thought I’d give it a try.  If you have any home improvement projects you’re currently working on, I’d love to read about it over on the Group Pages!

Thanks and have a great week!

Posted in Blogging. Tagged in ,, ,

A Post About Me

Posted by John on January 21st, 2015

If anyone asked me what the biggest perk of running a blog is I’d have to tell them that interacting with readers and other blog writers is tremendously satisfying.  You end up networking with those folks and it’s a lot of fun.  Just recently one of my blog-friends, John from AZ DIY Guy, included me on a chain post where you are given a bunch of questions and you are asked to write a post explaining your answers.  The questions are all personal, which is a fun change of pace.

I’d really like to hear YOUR responses to some of these questions so pick one or two of them and answer them yourself.

So thank you to John and here are my answers.

A Post about me

A Post About Me

Why do you blog?

I started blogging back in 2011 because I believed that I had a voice and a perspective different than what I was reading online.  Back when I was working on my first house and years before I started blogging, there were a lot of projects that I had started and finished and I’d regularly consult Google or YouTube for help with questions that I had.  I noticed that there were large knowledge gaps or instructional gaps in the home improvement niche that I had to learn on my own.  For example, I had no idea where I was supposed to find a window sill for the bay window in my first house.  Was that something you just goto the store and buy?  I spent some time online and couldn’t find anything.  I went to Home Depot one day and was chatting with the cashier who was an older retired fellow and he thought I was crazy that I was trying to buy a window sill.  He said “Just buy a piece of wood and route an edge on it and that’s your window sill” (tutorial here!) OHHH.  Duh.  Today, that’s supremely obvious to me, but when I was first starting out, I had all these questions of that sort.  So, I started blogging and I envisioned my audience as being people like me, but ten years ago.  People who want to do the work themselves, but they really want to see the whole process laid out for them.  So I’m here to write about the whole process of all my projects.

What advice to you have for new bloggers?

You either have to write about something you really, really enjoy or you have to have a passion for writing in general.  I’d also recommend new bloggers take the time and learn HTML and CSS.  If you can control the code on your site even in small ways, it helps tremendously.  Start an email newsletter.  Always think about what value your writing gives your readers.  Respect your readers and they’ll respect you back.

What is your favorite social media to support your blog and why?

I like Facebook for chatting and discussions.  I like Instagram for sharing sneak peeks of projects.  I like Twitter for sharing posts and tutorials.  I probably spend most of blog related social media time on Twitter although I read more than I post.  I always respond to tweets though.

outfeed table

What are your favorite tools?

My favorite tool is the table saw.  I wasn’t a huge fan of it until I upgraded the table around it.  Now it’s much easier to cut larger sheet goods and the Biesemeyer fence is just great.  I recommend anyone using a contractor grade saw upgrade their setup to include a large out feed table and an expanded side table.

What is the oldest tool you still use?

The oldest tools I own are my grandfather’s radial arm saw and drill press from the 1950s.  I’m in the middle of cleaning up and reorganizing my basement workshop so I’m hoping to get those two tools running again.  At the moment they’re still disassembled.

What was your biggest DIY success?

This BIGGEST DIY success to date for me has to be the kitchen cabinets in my first house.  I was able to build a custom looking set of cabinets with inset doors (similar to most of my current projects).  The project probably only cost around $2000 for what a carpenter or cabinet shop would’ve probably charged closer to $15,000.  I’m convinced that those cabinets really helped sell that house quickly.

What was your biggest DIY failure?

Right now my biggest failure is my concrete planters.  I tried making these a couple of times, but I had trouble with the molds.  We actually have the first planter sitting in the front of the house.  It has our last name’s initial in it and it looks pretty cool, but it didn’t come out as nicely as I would’ve liked.

What are my favorite books?

I don’t read too many books nowadays unless I have a long work trip.  Life is just too busy with the kids, work and the blog stuff.  I recently read the $100 Startup by Chris Guillbeau, which I’d recommend to anyone interested in earning money online or rethinking their career.

Although I tend to prefer non-fiction books, I’d like to read more Hemingway when I get the opportunity.  I enjoy his writing style.

Light Sabers, Hobbits, Defense Against the Dark Arts or the fortune and glory of beating the Nazis to supernatural antiquities?

I’m not a big Star Wars fan so light sabers don’t interest me.  Star Trek is WAY better, in my opinion.  Lord of the Rings was a great trilogy and it’s actually my wife’s favorite movie series, but I’m not a giant Tolkien fan.  That leaves Harry Potter or beating Nazi’s.  I choose beating Nazi’s.

What are your three favorite movie quotes?

This is a tough one.

1.  “We don’t need no stinking badgers” – UHF

2.  “You’re gonna need a bigger boat” – Jaws

3.  “You’re killing me Smalls.” – The Sandlot

Thanks!

R,
John

Posted in Blogging. Tagged in ,

New Year, New Look

Posted by John on January 7th, 2015

Happy 2015!

open

Welcome to our new digs! Over the Christmas and New Years break, I hired a coder to transform our old site to the current theme you are now using. There were a couple of reasons for this transition, but the biggest two reasons were to improve the look on tablet and mobile devices. The other was to make it absolutely obvious what this site was about to new visitors. Thus, the main page is now a sort of landing page and the blog section has been moved.

Over the next few weeks, I’ll be making some tweaks to improve your user experience.  So I have a favor to ask of you. If you find any problems or issues with the current site, please email me and let me know.  I’d particularly like to know how the site looks on your mobile device.  Feel free to email me a screenshot.  I know it looks a bit wonky on the iPhone and I’m working on getting that corrected.

The site was actually redesigned by a designer on 99Designs.com and I’d highly recommend that site if you’re in the market for ANY kind of design work.

So before we dive back into the DIY game with our next project, I thought I’d take a few minutes and talk about what we’re planning for 2015.

1.  A Webinar.  Sometime in the next few weeks I’m going to host a Google Hangout session.  If you’ve never been online for a webinar or hangout, it’s basically a video chat where you can watch, listen and interact with me.  It’ll be a great opportunity to get any of your DIY questions answered.  I was planning on discussing some cabinet projects, but I thought I’d let you guys decide what you’d like to talk about.  Shoot me an email with your suggestions.

2.  Smaller Projects.  In 2014, it was the year of the never ending office project.  Great experience, but since it took so long, we have a stack of smaller projects building up that I need to finish.  We’re going to make some shadow boxes for the vestibule, start planning to finish our basement, setup the shop and make some big improvements to our landscape.

3.  A Podcast.  Looking to launch our very own podcast sometime in the next couple of months.  I’m fairly new to the concept myself having just started to listen to a few on my daily commute last year.  The platform will allow me to talk about projects, skills and techniques in a way that a written post can’t.  Videos are great and you’ll see more of those, but I think the podcast will help grow our discussions.

4.  eBook.  I’m in the middle of writing my first ebook on kitchen remodeling and expect to self-publish it sometime before spring.  It’s hard making time to write both the blog posts and the book, so it’s been slow going.   I think the book will give you a more cohesive look at how I approach projects, even if you aren’t planning on remodeling your kitchen.  It should give you a leg up on any major home improvement effort.

5.  Coaching.  I’m planning on offering some DIY and home improvement coaching via Skype or FaceTime.  If you’re planning on a major project or remodel and you’d like to chat with me for 30-60 minutes about your upcoming housework, this will now be a way to do it.  You can still email me your questions and the forum is now available, but if you just need to have a conversation with someone face-to-face you’ll have that option available.  I’m working on the promo video soon.  It won’t be free, but I’ll make it worth it.

Thanks for reading!  We’ll be back next week with our first project of the new year.

Posted in Blogging. Tagged in ,

Our New Forums are now LIVE

Posted by John on November 2nd, 2014

Great news!  The newest addition to our website is now LIVE!  It’s the DIY forums and it’s waiting for you!

user forums

Let me answer a few questions you may have…

 

What are the DIY forums?

The DIY forums are a brand new area of this website where you can ask questions about your home projects, discuss projects from other people and show off your finished work.  More than that though, it’s a first step towards building a community of like-minded home improvers and DIYers.

Is it Free, what’s the catch?

Yes, it’s 100% free.  No catch.  Well, the catch is people need to actually use the forums in order for it to be successful.

How do I sign up?

In order to post anything in the forums, you’ll need to register and create an account.  You can do that by clicking here.

I’m already a newsletter subscriber, is this different?

Yes, this is separate from the newsletter.  You’ll need to register and create an account even if you are already a newsletter subscriber.

Ok, sounds good.  What do I do once I’m registered?

There is a New Members Intro discussion started.  Tell everyone a little bit about yourself.  You will also be able to build a social network-like profile complete with a description of yourself and a photo.  You’ll be able to add friends, chat, share status, etc.

What can I talk about on the forums?

Pretty much anything home improvement related.  Have a question about electrical, landscape, woodworking, cabinet building or general DIY?  Ask away.

 

I hope that answers any questions you may have!  Now go register!

Posted in Blogging,Forums. Tagged in ,

Survey Results 2014

Posted by John on September 29th, 2014

In today’s post, I wanted to take a few minutes and share the results of the reader survey we ran a couple of weeks ago.  We received over 75 responses, which is not too shabby.  If you took a few minutes to take the survey, THANK YOU!  Your opinions are important and will help shape the direction of this blog going forward.

Let’s start with our readers.

We have a very large number of male readers compared to most home improvement blogs at 58%.  You also told me that 86% of you own your homes instead of renting.  I probably should’ve asked you what your ages were, but that’s probably more relevant to outside marketers and sponsored posts, which is not a large part of our blog income strategy.  Besides, if you like working on your house, who cares how old you are.

male female survey

own vs rent

The next question was about your level of interest.  Basically, are you a casual reader that simply enjoys seeing what we’re up to or are you reading with the intent of improving your home improvement skills.  Here’s what you said.

Level of Interest

In case you were wondering about that math, this is one of those questions where you were allowed to select both!  Otherwise, I need to go back to grade school.

Now we get into our content.  I wanted to know what sort of posts you enjoy reading and what posts you would like to see more often.  Not surprisingly, you said Carpentry was your first pick, followed by General Home Improvement, Cabinet Building, Design (which is surprising), and Adding Home Value.  I can tell you with some degree of confidence that this isn’t anything terribly different than what we’re already doing, so this post lineup shouldn’t change too much.  I’m a bit surprised by the Design category getting some attention, so I’ll make sure I put more emphasis on those posts when we get to them.

categories

The next big change to the site that I’ve been thinking about is a adding a forum where readers can post their own questions and projects.  I know you all have projects of your own and by offering a place to talk about them I think we’ll all get a ton of value out of it.  Since I knew everyone may not end up using the forum, I still wanted to gauge the general interest in the concept.

Here’s what you told me.

forum

Um, yeah.  I think this is probably a good idea.  I’ll be working on adding the forum, just as soon as I finish up our home office.

Another aspect of our blog that I’ve been exploring is adding a purchasable product.  If you’re a frequent reader of home improvement blogs, then this whole idea may sound strange and could potentially be a turn-off.  However, there could be a large enough percentage of readers that are interested in some sort of ebook or online course that it would be worth the effort.

Here’s the situation.  I could write 200 posts on the ins and outs of kitchen remodeling, home improvement, trim work, cabinets, built-ins, or whatever.  I could write this blog for ten years and if you took the time to sift through all those posts, you may read everything you would ever want on those topics.

OR

I could write an ebook where I put together a few hundred pages of my thoughts on how to remodel your next kitchen or build your own kitchen cabinet.  It would be in one package of text, one resource for you to hold onto.  Being able to read posts is great.  Being able to have a guide in your hands or on your tablet is valuable.

If you don’t like it.  You don’t have to buy it.  No problem.

Still.  I wanted to be sure there was enough interest upfront before I started something.  Around 2/3’s of you indicated that you’d be interested (the graph says 75%, but you get the idea).

Ok, cool.  I’ll get started.

product

I’d also like to find out what topic you think would be worth developing into a product.  Not surprisingly, Cabinet Construction was your first choice with Kitchen Renovation right behind it.  A number of you also gave me some helpful suggested topics.  Thanks for those!  If I don’t incorporate them into a product, then you can be sure I’ll try to cover them in a future post.

topics

 

The final question of the survey was an open invitation to write me a comment.  What do you like?  What do you hate?  What needs to get better?  Anything you wanted to say.

The most common response I got was regarding the look of the website.  Either the images aren’t big enough or the layout is awkward.  Some people have even emailed me to tell me they don’t think it looks good on a mobile device.  While I was considering a refresh at some point down the road, your feedback has convinced me that I need to make those updates sooner rather than later.

I also need to post more often.  I realize that once a week kind of comes across as lazy on my part.  I’m going to make an effort to post twice a week, but I’m still going to approach each post as an opportunity to deliver some sort of value to you.  If I don’t have anything worth saying, then I’m not going to hit publish.  I just don’t want to waste your time.

There are a couple other side projects I’m developing that have been consuming some of my free time.  I’m really looking forward to telling you about them when the time is right.  That extra time investment has eaten up some of my post writing time.  The biggest time consumer right now is the home office project.  Once that’s done I’ll be able to breathe a sigh of relief.

Thanks for your help in making this a blog worth reading!

R,

John

Posted in Blogging. Tagged in ,

Blog Survey 2014 Tell Us Your Opinion

Posted by John on September 11th, 2014

Last year around this time we ran our first ever reader blog survey.  The feedback we got from that effort was hugely helpful and we made a number of changes as a result.  Today and for the next couple weeks, we’ve opened up another survey.  Please take a minute and tell us what you like, what you don’t like or whatever is on your mind.  The results are anonymous, so you don’t have to worry about us finding out who you are.  Feel free to leave constructive criticism.  You should be able to see the survey below, but if you can’t you can take it by clicking on this link.

Thanks and have a great weekend!

blog survey 2014

 

 

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

 

 

Posted in Blogging. Tagged in ,

Blogging 3 Years Later

Posted by John on August 17th, 2014

Just last month, this blog of ours turned 3 years old.  If you’ve been reading our stuff this entire time, thanks a bunch.  Chances are however, you’re probably a new reader or you’re landing on this site for the first time and if so, welcome.  I decided to write a post about my experience with blogging for a couple of reasons.  The first reason: my approach to blogging has changed over the past few years and I firmly believe that it’s worth sharing the rationale behind those changes.  I know a number of my readers are bloggers and I hope they’ll benefit from this post.  The second reason is for all the readers that aren’t bloggers.  I want to tell you where this blog is headed.

blogging tips

Background:  I started blogging in 2011 for two main reasons.  I had developed enough home improvement and woodworking skills over nearly a decade that I could help people who were trying to add value and improve their homes.  I also heard that people were making money blogging and I thought I should give that a shot.  Seemed like the perfect combination of opportunities.  I loved talking about home projects and I could potentially make some money on the side.  Win-win.  The only problem was, when I first started out, I didn’t know how to do that.

The first two years.  When you’re first starting out, the easiest thing to do is follow the leader.  The best and most influential home improvement bloggers were all pretty much doing the same thing.  They were publishing great content.  In fact, they were publishing great content several times a week.  To be clear, I’m not just talking about Young House Love.  Everyone who was leading the pack seemed to be posting at least five times a week.   I think they all were doing that for a few reasons.  The more content, the more search hits, the more readers.   I don’t think that’s a bad strategy, at least at first.  When you are trying to get rolling, publishing a lot of content really can’t hurt.  Plus, if you really enjoy writing, then go ahead write the posts.

The underlying problem with my approach the first couple of years was my monetization strategy.  Most of the big time home improvement bloggers were making money from ad revenue and sponsored posts.  Those methods CAN be pretty lucrative IF you have a lot of traffic.  If you don’t have a lot of traffic, then no dice.  Ah, but more time and more posts will deliver more traffic.  More pins.  More time on pinterest.  More social engagement.  More tweets. More comments on popular blogs.  More guest posts. More.  More.  More.  If I just posted more often.  If I just get that one post that goes viral.  After two years and 300+ posts, I was starting to become skeptical of this whole traffic and ad based concept.  It works for some folks.  Wasn’t working for me.

Moreover, most of MY content is not terribly pinterest friendly.  The whole home blog scene tends to be dominated by women.  My content is more aimed at both men and women.  As a guy, I tend not to read blogs on a regular basis.  I’m assuming most guys don’t.  Even today, if I want to learn something new, I’ll google it.  If I land on a cool blog, I’ll try to remember it, but chances are I’m not going to pour a cup of coffee and read 15 posts in one sitting.  My wife will do that.

The past year.  Around July of last year, I bumped into a blogging niche that was taking a completely different approach to online publishing.  Lifestyle and income bloggers.  They were publishing LESS often, sometimes 4-5 times a month.  They had great traffic, but they weren’t using pinterest (if so, barely) to drive it and they were making more income in one month than some bloggers were making with their full-time jobs and their blogging gigs put together.  Sound cool?

What are they doing differently?  They’re publishing the same great content other bloggers are providing, but they’re also selling digital products on the side.  E-books, courses, consultations, you name it.  They have newsletter subscribers, not just RSS feed subscribers.  They have e-commerce sites, static sites, affiliate programs, podcasts.  It’s a whole other world of blog monetization.

Who are these bloggers?  Pat Flynn.  Derek Halpern.  Chris Ducker.  Ramit Sethi.  Melanie Duncan.  Many more.  Normal folks, that simply package their content in more ways than you may be accustomed to in the DIY and home improvement community.

Whats next.  Over the next several months and years, I’m going to continue to keep up the same posting schedule, the same content strategy and the same type of home improvement projects that you’ve come to expect.  I’m also going to be rolling out some new features that I think will help me deliver value to you, my reader.  I’m shooting to launch a new podcast before November and I’m thinking about adding a forum for more on-site conversation.  The goal with these two projects would simply be to grow the Our Home from Scratch community.

If you’re new to blogging or are considering starting your own, here are a few things I would consider adding to your to-do list.  Keep in mind, these are my own lessons learned.  At some point I was guilty of all of these infractions at one time or another.

1.  Start a Newsletter.  I started my first e-newsletter in December and I’m on pace to reach 1000 subscribers by the time next December rolls around.  How is this different than subscribing to posts in Bloglovin, Feedly or just an RSS subscription?  Newsletters are emails that you write to your subscribers telling them in your own words what’s going on.  You CAN use them to keep people in the loop on your latest posts, but you can also use them to remind them of giveaways, contests and downloads.  You can write unique content.  Have an idea for a post that you’d rather not publish?  It would probably make a great newsletter piece, plus it’s exclusive.  If you DO end up developing some sort of digital or physical product, it’s a great way of introducing it and offering sales information.  So start a newsletter.  I use Aweber for my newsletter service and so far so good.  Not sure who would ever subscribe to your newsletter?  Try offering something free in exchange for someone’s email address.

Just to put this in perspective.  My absolute biggest blogging regret was not starting an email newsletter on DAY 1.  Hands down.  When I started the newsletter, I wasn’t sure if I’d get a dozen subscribers in a year.  I’m getting 2 or 3 a day.  Some days I get a dozen.  I’ve had a Facebook page for my blog for nearly 3 years now.  I have under 400 likes.  Newsletters.  Do it.

2.  Only Post Valuable Content.  Don’t waste people’s time.  If you have nothing going on then don’t post.  You don’t NEED to post something just because you always post on a Tuesday or whatever.  If you take the time to write content that will provide value to people in one way or another, then you’ll readers will come back time and again.  But if you mail in a post and just talk about what you had for lunch (unless your blog is literally about your daily lunches) and waste people’s time, then they’re much less likely to pay you repeat visits.  I’m not talking about your blogging friends and real world friends that actually know you in real life.  I’m talking about people that read those 2 or 3 killer posts you wrote over the past year and you’re starting to grow on them.  Don’t blow it.  Oh and for the love of God, if you take a week or two off from blogging, you don’t need to apologize to your readers.  They’re not offended.  I promise.

3.  Don’t Make it a Chore.  Growing your blog takes time.  Don’t put pressure on yourself to churn out new, amazing posts every week.  If you feel like you HAVE to hit publish or your blog is going to sink, you’re going to get burned out.  Most people start blogs because they have something to say about a topic and they approach this new hobby with a fresh sense of optimism.  So very many of them will quit or get bored or become cynical over a lack of success.  If you’re blogging because you enjoy writing, then only write when you are going to enjoy it.  If you’re pissed off or in a hurry, then you’re going to make the process miserable.  Slow and steady wins the race.  Take your time.

4.  Be Known For One Thing.  When people land on your site, they decide within the first few seconds whether or not to look around or to move onto the next website.  People are a fickle bunch, no?  You need to grab their attention and immediately make it clear who you are and why they should read your content.  Chances are your content is diverse and you’re a complex person with skills, passions, hobbies and pictures of your pets.  That’s all great.  Let new readers figure that out after they’ve read a couple of posts.  Initially though, you need to hit them right in the eyes with who you are and what you’re awesome at.  Like a deer in headlights, if that’s what they’re looking for, you’re in luck.  So how do you do that?  Well, take my site for example.  I want people to know right away that this site is about home improvement and power tools.  Before they leave, I want them to think “Oh, this guy builds furniture.  This guys is good at home improvement.”  What do you want the people who land on your site to think?  Gear your site towards that goal.

 

 

Posted in Blogging,Lessons Learned. Tagged in ,,

Popular Post
Sponsors
Archives